Bud, I personally think you should be disgusted at TRU on this rather than Hasbro. TRU is known very well for charging more than other retailers and I think in this case they are the one for the main price increase. Also, prices have gone up drastically in general since the BMF was originally released for $159.99 in 2008.
I think had this been released as a Wal-Mart or Target exclusive the retail price would have been closer to $199.99 and I wouldn't be surprised if during or after the holiday season TRU drops the price down to that price point. Your comparison to the cost of a vintage falcon is moot as it is more about what does it cost today for them to produce a vehicle this big and also make some of that back. If it is too expensive then pass on it. Hasbro will know that there isn't a demand for these large vehicles and won't make them anymore.
I think complaints like yours will be the same if they were to follow through with the "bring on the barge" petition. That vehicle will probably cost even more to produce than the BMF was. If they do go ahead, I wouldn't be surprised if they do like Mattel is right now for the Castle Grayskull playset in requiring collectors to lock in a certain number in order to get it produced. The market isn't there like it was when we were kids, so really these larger vehicles are made almost strictly for collectors or the kids with really nice parents
, so it means a smaller number produced in addition to the higher costs of plastics these days.
My 2 cents on it anyway even though I'm not really a modern collector.