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 LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)

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chiquetaba
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PostSubject: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeMon Apr 01, 2013 5:34 pm

Dear Collectors and Aficionados!
How much do you think you know about the French vintage Star Wars merchandising?
Maybe you’ve read the following on some other boards, but here’s the announcement for TIG with a glimpse at the English Edition cover Wink

In 2006, I published the book “Meccano to Trilogo” related to vintage action-figure toys released in France and Europe from 1978 to 1986.

Today, I am proud and pleased to announce a new book, outcome of several years researches, titled “La French Touch: History of Star Wars merchandising & marketing in France 1977-1986.” (Unofficial limited book).

LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) French13

France was among the very first countries that had merchandising available at retail, including some exclusively designed for the domestic market; before following the progressive standardization orchestrated over the whole Europe. Star Wars products quickly found their ways into kids’ toy chests, school playgrounds, kitchens and bathrooms, on the walls, magazines, and any written, video and musical mediums.

As a long-time passionate collector, I used an important number of documents and sources, then wrote following a clear and simple plan, marking out the text with anecdotes and visual illustrations to make the best reading experience possible.

The book gives the author’s point of view considering the 1980s background, and allows to redraw the response the movies got, via a wide selection of documentary references and pictures of items on the French merchandising at large – some still being unreferenced or remained in a “legend” unconfirmed status. Discover or rediscover the French production from this era.

Its content is a full editorial thesis with more than 1300 color illustrations, presented into an 8x10 inches format with 244 full color pages. It push forward the Star Wars merchandising history with a never before tempted editorial adventure. It reserves surprises even to the seasoned collectors!

This book addresses all the fans' generations, collectors, nostalgic, and all aficionados around. Also note that the action figure toys section from the previous book has been entirely reviewed and enriched with additional material.

The French release of the book is ready and I’m still working on a full English version.

You can already check the website (click here) for more details about content and availability (which is expected late may/june).

In the meantime, I strongly recommend to reserve your copy (click this link) so I can print enough, since the run will be limited.

I also setup a @meccano2trilogo twitter account you can follow for announcements and updates Cool

Stephane.
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General Kahn
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeMon Apr 01, 2013 5:52 pm

Hey Stephane, that looks amazing, cingratualtions man and welcome to the boards welcome

Still searching for your Meccano to Tri-Logo book!!!
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aussiejames
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue Apr 02, 2013 12:09 am

I tried to reserve a copy but what does 'brief comment(35C)' mean ??
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Josh
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue Apr 02, 2013 1:19 am

35 characters?
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chiquetaba
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue Apr 02, 2013 6:17 am

@Josh wrote:
35 characters?

Correct Very Happy

It's a free content field to let me know any feedback you'd like Wink
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ArtooDetour
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue Apr 02, 2013 11:34 am

Hi Stephane, really looking forward to reading the new book, thanks for posting the info here cheers

_________________________________________________
Paul F,

thevintagetoyadvertiser.org 1970s and 80s vintage toy ads and other retro paperworks

imperialgunnery.com Vintage Star Wars action figure weapons and accessories guide
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Jedi Blueberry
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeWed Apr 03, 2013 3:46 am

Bonjour Stéphane, bravo pour ton livre! Je vais m'en réserver un!
bàt
Alex
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Dr Dengar
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeWed Apr 03, 2013 6:57 am


Thanks for the announcement here, Stephane.

I am looking forward to the release of your book. Very Happy

Cheers

Marco
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Gorneesh
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeWed Apr 03, 2013 1:40 pm

Great News Stephane, I am looking forward to the release of your book just added my name down on the list.
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Dark Sith Lord
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeThu Apr 04, 2013 11:10 am

Yor new book looks brillant stephane. I am looking forward to recieving my copy bounce
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chiquetaba
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeFri Apr 19, 2013 5:32 pm

Hi everyone Smile

Just a quick update to let you know I'm still working on the English edition of the book, I'm around 40% completing the rewriting to English Cool

In the meantime, there's a nice interview on Mintinbox website:

http://www.mintinbox.net/reportages/interview_Stephane_Faucourt_2013/

stephane.
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chiquetaba
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue May 07, 2013 4:04 pm

Hi Everyone Very Happy

Another update on the book; I'm about 80% of completing the English edition; my objective is still to have the edit finished around mid-may so I can launch printing.

I have began contacting people who have reserved a copy, and I expect to start shipping early June Smile

In the meantime, you can also follow me on Twitter for regular updates

stephane.
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ArtooDetour
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue May 07, 2013 4:08 pm

Thanks for the update Stephane Cool

_________________________________________________
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thevintagetoyadvertiser.org 1970s and 80s vintage toy ads and other retro paperworks

imperialgunnery.com Vintage Star Wars action figure weapons and accessories guide
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chiquetaba
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeMon May 27, 2013 6:37 pm

Hi everyone. The English edition is all wrapped up, and the files are at the printer Very Happy

Hopefully, I'll have a first batch of books within two weeks, and the rest late june.... stay tuned Smile

The final edit of the book is terrific !

stephane
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Dark Sith Lord
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeWed May 29, 2013 5:19 pm

Fantastic news Stephane! Really looking forward to it! cheers
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Yzerman
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeFri May 31, 2013 4:52 pm

How much is the price for the book?
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chiquetaba
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue Jun 25, 2013 9:42 am

Hi Guyz !!

This is a major announcement: the "Star Wars French Touch" ENGLISH Edition of the book is there LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) Awesome

I have a first batch of print at hand and I've started processing reservations, so expect an email in the upcoming weeks LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) Razz

If you haven't reserved yet, you can do so from the Book reservation page

The price including priority shipping is 34 euros for FRANCE, 38 euros for EUROPEAN COUNTRIES, and 40 euros for the other countries (USA, Canada, Africa, ASIA, Australia...)

stephane
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Zutton79
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeTue Jul 02, 2013 8:15 pm

Received my copy today and it is fantastic. Do not hesitate to pick this book up ASAP guys! Great job Stephane!!
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ArtooDetour
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeThu Jul 04, 2013 3:17 am

My copy should be arriving in the next few days. Can't wait to see this book popcorn

_________________________________________________
Paul F,

thevintagetoyadvertiser.org 1970s and 80s vintage toy ads and other retro paperworks

imperialgunnery.com Vintage Star Wars action figure weapons and accessories guide
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yeah-sus
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeThu Jul 04, 2013 5:51 am

I have only get a mail telling me that the book is almost translated Sad
Well guess My place in the que is at Batch 2
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Gorneesh
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeThu Jul 04, 2013 5:07 pm

I've still not had my email yet Sad 
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walkie
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeThu Jul 04, 2013 5:40 pm

I registered for a copy not long after it was originally announced but still on email about been able to buy a copy of the book Sad

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* Wanted: Lili Ledy, Glasslite, Meccano, Kenner Canada Instruction Sheets, $$$$ waiting!!
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chiquetaba
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeFri Jul 05, 2013 3:03 pm

Hi guys, you're going to start reading about the book in forums from the lucky ones who were among the very first to make a reservation and already received their copy.

I'm happy that the feedback is tremendous and that's a really nice reward for the countless hours hard work, but you'll see for yourself once you have it in hands.

I have slowed down a bit on handling reservations as I have many things to set up for CE2 which is only 3 weeks away.

But please do not worry, I'll continue with reservations before and after CE2; I have enough books for both reservations + CE2, so you don't have to worry about a shortage for now.

And if you are attending CE2, I'll be happy to meet you Wink 

stephane
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yeah-sus
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeFri Jul 05, 2013 3:10 pm

Great to hear stephane
No rush for me man,the summer has hit Sweden so i dont have time to read Any books before autumn
I was worried My interest booking was lost Smile
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ArtooDetour
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PostSubject: Re: LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book)   LA FRENCH TOUCH: History of French merchandising 1977-1986 (new book) I_icon_minitimeSat Jul 06, 2013 8:44 am

Received my copy Smile

Top marks to Stéphane for producing yet another superb SW reference book. LFT comes packed with lots of cool photos and writing that gives a fascinating look at how SW was presented to the French public - as well as an overview of how the SW films and toys were originally conceived outside of France.

I'm pleased to have contributed a couple of French items from my own collection to this cool book, and I'd highly recommend adding it to your SW bookshelf Cool

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thevintagetoyadvertiser.org 1970s and 80s vintage toy ads and other retro paperworks

imperialgunnery.com Vintage Star Wars action figure weapons and accessories guide
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